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Aman Gupta and Peyush Bansal Backed Ethnic Wear D2C Brand House of Chikankari Raises Rs 4 Crore in Seed Funding

Delhi-based D2C brand House of Chikankari has raised Rs 4 crore in its seed round. The funds will be used in marketing, team building, and scaling the business.

By Ishita Ganguly
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House of Chikankari

House of Chikankari raises Rs 4 Crore

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New Delhi-based artisanal-led ethnic wear D2C brand House of Chikankari has raised Rs 4 crore in its seed round from angel investors and micro-VC funds.

The funds will be utilised in marketing, team building, and scaling the business to Rs 100 crore in revenue.

Featured on Shark Tank India Season 2, this ethnic wear brand from Delhi is backed by Aman Gupta (boAt Lifestyle) and Peyush Bansal (Lenskart), Manoj Meena (Atomberg), Tudip Ventures, Ankit Nagori (Curefoods), Hitesh Dhingra (The Man Company), Aurinko Partners and Alluvium Capital.

About House of Chikankari

Founded in 2020 by Aakriti Rawal and Poonam Rawal, the ethnic wear startup targets bridging the gap between traditional craftsmanship and contemporary design. 

Aakriti shared, “The market for Indian crafts is highly unorganised, with most players limited to small regional stores or online platforms that often lack authenticity in sourcing and origin.”

“At House of Chikankari, we address these challenges by directly collaborating with artisan clusters to ensure quality and authenticity. Our contemporary designs make traditional crafts resonate with younger audiences,” she added.

As disclosed by the company, it is fulfilling around 15,000 monthly products and generating 85% of its revenue through its D2C website.

Poonam Rawal disclosed, “While we started with Chikankari, our journey has expanded to include other crafts. We’ve realised our mission can extend beyond a single art form. Today, we collaborate with artisans working on Kashmiri embroidery, Ikat, and hand-block printing, providing both employment and demand for these crafts.”

Also available on big marketplaces such as Nykaa, Myntra, Flipkart, Amazon, and Ajio, House of Chikankari plans to expand internationally to platforms like Noon and Styli.

As shared by the company, 30% of House of Chikankari’s revenue in 2025 will come from crafts beyond Chikankari. Over the last four years, the brand has collaborated with over 10,000 artisans across India.

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