“Satyamev Jayate. Together, we have won.”: Raghav Chadha Hails Centre’s Decision to Remove 10-Minute Delivery Branding Across Platforms

Rajya Sabha MP and Aam Aadmi Party (AAP) leader Raghav Chadha has welcomed the Centre’s decision to discontinue “10-minute delivery” branding across quick-commerce platforms.

He has called it a significant victory for gig workers who have long raised concerns over unsafe working conditions and inadequate pay.

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The background

The move comes after months of sustained protests by delivery partners and the growing public scrutiny around the intense time pressures imposed by ultra-fast delivery promises. 

According to sources in the government, discussions were held between senior officials and major quick-commerce players, after which companies agreed to voluntarily rethink how delivery timelines are marketed.

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Raghav Chadha remarks 

“Satyamev Jayate. Together, we have won. I am deeply grateful to the Central Government for its timely, decisive and compassionate intervention in enforcing the removal of the “10-minute delivery” branding from quick-commerce platforms,” Raghav Chadha wrote in the X post.

Major platforms involved in the discussions included Blinkit, Zepto, Zomato, and Swiggy. 

The consensus was aimed at reducing unsafe expectations placed on delivery riders while allowing platforms to continue offering efficient service.

How this affects companies

Blinkit has already acted on the decision, removing the 10-minute delivery claim from its branding and shifting its messaging toward product assortment and convenience rather than speed.

Raghav Chadha has been one of the most vocal political advocates for gig workers in recent months. 

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What Raghav Chadha asked? 

For the past few weeks, he has repeatedly raised the issue in Parliament, calling for:  

• social security, 

• minimum pay safeguards, 

• legal protection, 

• dignity for app-based workers. 

Beyond legislative action, the MP engaged directly with delivery partners, inviting them to his residence, listening to their experiences, and even accompanying them on deliveries to understand the physical and mental strain of the job.

Calling the decision a “victory for human safety,” he also thanked citizens who supported the campaign and reassured delivery workers that they were not alone. 

While customers will continue to receive quick deliveries, the removal of unrealistic timelines signals a shift toward balancing innovation with responsibility.

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