“I am rich, marry me” Harsh Goenka says this is “direct marketing” – post goes viral on social media

On December 5, Harsh Goenka, Chairman of RPG Enterprises, took to X (formerly Twitter) and decided to explain marketing with a twist.

And what was the twist? Marriage proposals!

The post went viral on social media and amassed close to 1.7 million views, leaving netizens in splits.

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MARKETING AND MARRIAGE PROPOSALS

Harsh Goenka wrote, “A professor once explained ‘marketing’ like this

1. You tell a girl, “I’m rich, marry me.” That’s Direct Marketing.

2. Your friend tells her you’re rich- That’s Advertising.

3. She walks up to you and says, “You’re rich, marry me.”-That’s Brand Recognition.

4. You tell her you’re rich and she slaps you. - That’s Customer Feedback.

5. Before you say anything, your wife arrives.- That’s Market Restriction. 😄”

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WHAT DID NETIZENS SAY

One social media user responded to the post and wrote, “Wife’s reply: “Darling, your direct marketing worked, but now I’ve done market research. There’s a premium competitor with better features, longer warranty & zero EMI. He’s launching tonight. You’re officially disrupted. 😂”

Another wrote, “Brilliant explanation …. finally a marketing lesson that hurts and teaches at the same time.

The only thing missing is:

Your wife reads this tweet… that’s Crisis Management. 🤭”

Continuing Harsh Goenka's post, another user had their own list.

They wrote, 6. She leaves you for a richer guy = That’s Competitive Market.

7. You cry in the gym = That’s Post-Market Analysis. 🙊🙊

8. You become rich after breakup = That’s Delayed ROI.

9. She texts back years later = That’s Re-targeting.

10. You don’t reply = That’s Brand Maturity.”

Yet another user commented, “And if she still marries you after seeing your bank balance drop that’s true customer loyalty. 😂”

An X user also wrote, “When she says:

"Honey, I am into diversification." She means she prefers friends with benefits on the side.”

Also read: Meet these two 22-YO engineers who built India’s first AI-powered Robot that burns weeds with lasers instead of pesticides (startuppedia.in)