'Doctor called to ask...' Bengaluru CEO lauds Blinkit after midnight medicine order, 'Our country is better than Western countries'

A late-night medicine order on quick-commerce platform Blinkit has sparked a wider conversation about how India’s instant delivery apps are quietly evolving beyond speed into care.

Startup founder amazed at Blinkit's medicine service

Bengaluru-based startup founder BG Mahesh recently shared an experience on X that stood out even in a city accustomed to fast deliveries.

A family member had placed an order for an over-the-counter medicine on Blinkit close to midnight. While rapid delivery was expected, what followed caught Mahesh completely off guard.

Before the medicine even reached their doorstep, Mahesh received a call, not from a delivery partner, but from a doctor.

According to his post, the doctor asked simple yet critical questions about the patient, including age and symptoms, to better understand the situation. The brief consultation, Mahesh said, felt unexpectedly reassuring, especially given the late hour when access to immediate medical advice is often limited.

Sharing the incident online, he praised the platform for going beyond transactional service.

“Well done, Blinkit. We cannot expect this kind of service anywhere else in the world,” Mahesh wrote, highlighting how the proactive medical check transformed a routine purchase into a moment of trust and care.

The post quickly struck a chord with social media users.

As quick-commerce apps become deeply embedded in urban life, many people increasingly rely on them for essentials, including medicines, during emergencies or odd hours.

Several users responded by sharing similar experiences, reflecting how these platforms are filling gaps traditionally left by late-night pharmacies or unavailable healthcare services.

One user commented, “In certain arenas, our country is indeed better than many Western countries. It’s just that the cons still outweigh the pros.” Another added simply, “True. It’s one of its best features.”

While speed remains the headline promise, platforms like Blinkit appear to be experimenting with value-added services that prioritise user well-being.

Integrating medical guidance, even for non-prescription drugs, reflects growing awareness around responsible medicine use and consumer safety.

A family member had to order a medicine (over-the-counter) from Blinkit at midnight. Even before we received the medicine, a doctor called to ask how old the patient was, what symptoms the patient had, etc. Well done Blinkit

We cannot expect this kind of service anywhere else in…

— BG Mahesh (@bgmahesh) January 25, 2026

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