Blinkit drops ‘10-minute delivery’ claim after Labour Ministry steps in, Swiggy and Zepto may follow suit: Report

Blinkit has quietly removed its “10-minute delivery” promise across platforms amid rising concerns over the welfare and safety of gig workers.

Blinkit drops 10-minute delivery?

The Eternal-owned quick-commerce platform has changed its tagline from “10000+ products delivered in 10 minutes” to “30000+ products delivered at your doorstep.”

The move follows the intervention of the Union Ministry of Labour, which has been reviewing the working conditions of delivery partners facing pressure to meet ultra-fast delivery deadlines.

The ministry has urged companies to ensure greater safety, job security and better working conditions for delivery partners.

This comes weeks after delivery workers staged a nationwide strike on New Year’s Eve 2025, protesting the physical strain, safety risks and income instability caused by aggressive delivery timelines.

When gig workers were interviewed, they disclosed that the race to meet 10-minute targets was pushing them to take risks on the road while also limiting their ability to earn fairly.

While Blinkit has removed the 10-minute claim from its apps and promotions, rival platforms such as Zepto, Swiggy Instamart and BigBasket were still displaying similar branding on the Google Play Store and Apple’s App Store.

According to recent reports, the other quick commerce companies may also be forced to revise their messaging following government intervention.

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