During the Lok Sabha 2024 election politics, AI-powered content startups have become significant players.
A recent report by journalist Fahad Shah highlights how AI startups are thriving in the political landscape.
Here's the condensed version:
Jadoun, an AI startup, expects to earn $241,000 during the upcoming elections with a few political deals.
These AI startups are not just focused on earning money; they claim to filter out unethical requests to ensure they're not spreading misinformation.
For Nayagam, the founder of Muonium, taking on political projects was not just a business move but about trust.
Nayagam's team created AI videos that made waves, starting with Tamil Nadu's ruling DMK party. Now, he's juggling multiple contracts and hiring to meet deadlines.
Meanwhile, Avantari Technologies in Hyderabad is also in high demand. While they steer clear of deepfake requests, they're no strangers to using AI for political campaigns. It's all about maintaining integrity and reputation.
But it's not just about the money for these companies. They're cautious about who they work with and wary of potential conflicts of interest. As the election fervour grips the nation, AI agencies are ensuring they're not just in it for the cash; they're committed to ethical practices.
As the elections unfold in seven phases, the demand for AI content continues to rise. From personalized videos to WhatsApp integration, these companies are pioneering new ways of reaching voters. But with great power comes great responsibility, and they're making sure they're on the right side of history.
With payments rolling in three instalments and strict nondisclosure agreements in place, these AI agencies are taking every precaution. As they train their AI models and expand their teams, they're gearing up for what could be a game-changing election.
Reality of the Claims:
Despite the claims, hate speech and misinformation have persisted. AI technology has further complicated the issue, enabling the creation of deepfake videos and memes.
Social media giants like Facebook and X are struggling to combat the spread of false information, especially as deepfake technology becomes more accessible.