According to a research report, the Indian snack market was valued at US$12 billion in 2022. With the increasing popularity of on-the-go snacking, there has been a growing demand for convenient and hygienic options. This is where Bengaluru-based Samosa Singh identified the immense potential in this market, particularly for samosas, which hold a special place in the hearts of Indian snack enthusiasts.
Initially, Shikhar and Nidhi were deeply engaged in their respective careers, but since establishing their brand, they have both transformed into vibrant entrepreneurs. They went from operating a single outlet to expanding their presence across multiple cities. Furthermore, the brand started with only two members. However, over time they have grown exponentially and comprise nearly forty enthusiastic young individuals. With an unwavering passion for samosas and a strong belief in the essence of Indian street food, Shikhar and Nidhi are driven each day to create a global platform for the diverse and flavorful street food offerings of their country.
Samosa Singh’s core offering is its delectable range of samosas. What sets them apart is their unique triangular interlocking shape, which reduces oil content and enhances the overall taste. With proprietary technology, Samosa Singh ensures that their samosas remain crispy for an extended period, maintaining the quality and flavor for customers. Additionally, the company offers a variety of other prevalent Indian snacks, such as kachori, dahi bhalla, and various chaats, along with delightful desserts like gulab jamun, rabdi, and ras malai.
Shikhar and Nidhi embarked on their entrepreneurial journey by selling their flat to fund Samosa Singh. They recognized the unmet need for hygienic and high-quality Indian street food and created a brand to fill this gap.
They started small, renting a tiny kitchen and conducting extensive research and development to perfect their samosa recipes. They sought feedback from customers, constantly innovating to create the best product possible.
With their dedication and hard work, Samosa Singh gained momentum, acquiring its first 100 customers through word-of-mouth recommendations. The brand gradually built its reputation and expanded from a B2B model to B2C, reaching a wider audience. Along the way, they faced challenges, including the impact of the COVID-19 pandemic, but their resilience and adaptability helped them overcome these hurdles.
In conversation with Startup Pedia, Shikhar and Nidhi – Founders of Samosa Singh, proudly claim, “We have seen it all! Challenges, failures, and successes. Our passion and belief in our business have driven us to build a multi-million-dollar brand. We are excited to continue revolutionizing the Indian snack market and bring our products to customers worldwide.”
Samosa Singh’s business model aims to cater to the unmet demand for hygienic and diverse Indian snacks. By providing a range of samosas and other popular snacks, they offer a one-stop destination for customers seeking high-quality, convenient, and delicious options. The company focuses on product excellence, efficient operations, and strong vendor partnerships to ensure consistent quality and customer satisfaction.
Samosa Singh boasts a dedicated and skilled team that has been pivotal to the company’s success. The founders started by hiring a cook and conducting R&D to perfect their recipes. As the business grew, they expanded their team by leveraging online portals and personal references. With a focus on building a strong work ethos, the company maintains a low attrition rate and nurtures a culture of innovation and collaboration. In this regard, with a scalable and profitable business model, Samosa Singh secured funding and witnessed substantial growth, expanding to over 40 outlets nationwide.
Samosa Singh’s mission is to revolutionize the Indian snack industry by providing hygienic, fresh, and flavorful snacks that evoke a sense of nostalgia and delight customers. Their vision is to become a global leader in Indian street food, offering high-quality products that combine innovation, taste, and freshness. In fact, by understanding consumer needs and market trends, they ensure their products are affordable and accessible to a wide range of customers.
To add another feather on their cap, Samosa Singh aims to expand its reach and establish a strong presence across India and beyond. With its successful track record and positive industry reception, the company intends to continue innovating and introducing new offerings in the Indian snack market. Moreover, to enhance its marketing efforts and reach a wider audience, Samosa Singh is planning to leverage the power of social media and digital platforms.
Samosa Singh’s journey exemplifies the power of passion, innovation, and perseverance in building a successful business. By identifying the gap in the Indian snack market and delivering hygienic, fast food-like samosas, the company has carved a niche for itself.