By forming Snaqary, the mompreneurs intended to deliver a delightful snacking experience and value for the traditional ingredients.
The Startup Story
The long-time friends turned entrepreneurs shared the idea they inherited from their grandmothers’ ways. In an interview with Yourstory, Anchal says that even if it is samosas or any other snack made of maida (flour), they always add healthy grains to the mix and conceptualise recipes to do so.
But it took two years before their products were available in stores.
“After registering the company in 2019, it took us a year to come up with products that were healthier than options available in the market and tasty as well,” Anchal tells Your Story.
To include natural flavours using traditional ingredients, the duo developed products such as baked snacks, khakhras, multigrain sticks and puris, crispy sev, and seed and nut mixes.
In Mumbai, the founders of Snaqary formed partnerships with vendors who shared their passion for healthier snacks.
Anchal tells Your Story that they have gone through a lot of trial and error. They started with Bajra (pearl millet) puris in various flavours such as spinach, fenugreek, cream and onion. Interestingly, these are their best sellers currently. Later, they experimented with multigrain sev, a remastered version of the same old sev of chickpea flavour, by adding a multigrain that feels new.
They had to rethink the product since we realised it was too hard.
“Some of our best patrons are children and old people. They always give honest feedback,” Anchal tells Your Story.
Snaqary’s goods are made to be family snacks, as Anchal added in the statement.
In the last 1.5 years, the snacks startup has expanded its sales to Pune, Hyderabad and the Delhi-NCR region via vending machines. Their products are also available online through Amazon and Big Basket.
Reportedly, the venture has recently launched in Kolkata and getting a warm response. Additionally, they have been handpicked by Swiggy as a brand.
Grand View Research, a market research company, estimates that the size of the worldwide snacks market was $1,450.4 billion in 2021 and is projected to rise at a CAGR of 2.7% from 2022 to 2030.
“Rising health concerns globally and shifting lifestyles and dietary patterns have fuelled demand for a variety of snacking options,” according to the report of Grand View Research.
The Brand’s USP
According to Anchal, the USP of the company lies in three factors. They are:
- The company uses traditional grains as core ingredients in all its products.
- They are following a balanced diet approach as there is an excellent focus on protein-rich diets.
- Due to the widespread usage of oil in the market, they cooperate with vendors who recognise this and take precautions to eliminate any potential for complaints.
Current Strength and Expansion Plans
The company has amassed a database of over 50,000 clients in less than two years, primarily using the offline strategy.
The partners want to expand their online presence, enter new markets, add at least ten to fifteen additional food options, and provide beverages.
Snaqary, which began as a two-person company with one warehouse, now has ten workers (five in backend operations and five in frontend sales). They are based in two warehouses and one office in Andheri, Mumbai.
The startup is funded only by the two co-founders and is open to funding, but they are more interested in sound mentoring than money.
Since they are growing, they are seeking funds. They are also looking for investors to help them to expand their network and advice about scaling up the business.