This Delhi-based gourmet startup helps local vendors find better reach and warehousing – generated Rs 40 lakhs since inception.

The food industry in India, a diverse and vibrant sector reflecting the country’s cultural, social, and economic diversity, has evolved into a Gourmet food marketplace India. Known for its rich culinary heritage, India offers a wide range of regional and traditional cuisines. This industry has experienced substantial growth and transformation, fueled by changing consumer preferences, rising incomes, and a surging demand for quality food products.

The food industry in India is constantly evolving, with many startups sprouting up across the country to cater to the diverse tastes and preferences of consumers.

One such startup that has been making waves in the industry is TheGoodFat. Founded in January 2022 by Uditya Sharma and Radhika Kohli, the Delhi-based startup has revolutionized Gourmet food marketplace in India.

Uditya Sharma, who has a BTech degree, has previously worked with corporate firms before moving to the Food & Beverage industry. Radhika Kohli also comes from a corporate background and has previously run a hand-made paper business. The duo’s combined experience and expertise have helped them create a successful startup that caters to the growing demand for high-quality gourmet food in India.

What does TheGoodFat do?

TheGoodFat is a customer-centric marketplace that works with over 100 local vendors in the country and provides them with visibility and warehousing solutions. 

The startup’s primary aim is to support small artisanal brands that lack a prominent market presence. By partnering with TheGoodFat, these brands can showcase their products to a broader audience and gain much-needed exposure.

TheGoodFat’s dual approach includes an e-commerce platform that delivers products to customers in the Delhi/NCR region and a unique mobile storefront concept that uses specially designed trucks that travel throughout the same region to showcase and sell gourmet products. 

These products include a diverse range of items, such as cheese from Uttarakhand and Kashmir, mustard sauce from Kodaikanal, pickles from Lakshadweep, and much more.

TheGoodFat, a Delhi-based startup, offers a wide range of products in 12 categories, including bakery, cold cuts, fresh produce, cheese, vegan, keto, baby food, and pet food. The startup’s emphasis on using high-quality ingredients ensures that its products are free of trans fats, preservatives, and GMOs and are completely organic.

Bootstrapped business

The startup is bootstrapped with an initial capital of Rs 80 lakh, with the major expenses being warehousing solutions and the full-stack truck that has chillers, deep freezers, and more.

Since its launch in January 2022, TheGoodFat has generated approximately Rs 40 lakh. 

Presently, TheGoodFat has 100-105 brands and 15,000 SKUs onboard, and the plan is to add 300 more small brands in the near future. As far as funding is concerned, the founders are on the lookout for the same.

The road ahead

In the near future, the startup has plans to expand across Tier II cities, including Noida, Faridabad, Chandigarh, and Ludhiana. TheGoodFat plans to add 50,000 users and 300 vendors to its platform. Cities like Mumbai, Bangalore, and Pune are also on the list.

TheGoodFat’s unique approach to the gourmet food industry in India has allowed small artisanal brands to gain exposure and access a broader audience. With its focus on quality ingredients, TheGoodFat has set itself apart in the crowded food industry and is poised to make a significant impact on the way people shop for gourmet food in India.

FAQ

1. Who are the founders of TheGoodFat?

The founders of TheGoodFat are Uditya Sharma and Radhika Kohli. Uditya Sharma, with a BTech degree, had prior experience in corporate firms before entering the Food & Beverage industry. Radhika Kohli, also from a corporate background, had previously run a hand-made paper business. Their combined experience and expertise led to the successful establishment of TheGoodFat in January 2022 which is transforming Gourmet food marketplace in India.

2. What are the product categories offered by TheGoodFat?

TheGoodFat offers a diverse range of products in 12 categories, including bakery, cold cuts, fresh produce, cheese, vegan, keto, baby food, and pet food.

3. What is theGoodFat’s business model?

TheGoodFat has a dual approach, featuring an e-commerce platform for the Delhi/NCR region and a mobile storefront concept using specially designed trucks, allowing them to showcase and sell gourmet products.

 4.What is the revenue of TheGoodFat?

Since its launch, TheGoodFat has generated approximately Rs 40 lakh and operates as a bootstrapped business with an initial capital of Rs 80 lakh.

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