The Creator-led Commerce Startup, "Wishlink", Raises $3 Million from the Serial Investors' Elevation Capital

"Wishlink," the creator-led link-sharing commerce startup, raises $3 million in funding led by Elevation Capital and other well-known Indian-based angel investors such as Sanjeev Barnwal ( Meesho), Vidit Aatrey, Ankush Sachdeva (Sharechat), Ghazal Alagh (Mamaearth), Rahul Chaudhary (Treebo), Shantanu Deshpande (Bombay Shaving Company) and other creators such as Masoom Minawala and Biswa Kalyan Rath.

The startup was Founded by IIT- Delhi graduates Chandan Yadav, Shaurya Gupta, and Divyansh Ameta.

Wishlink allows social media platform creators to promote companies through their custom multi-brand stores.

"We are believers in the power of creators to influence consumer behaviour. Their influence and distribution were limited to one-off paid collaborations with brands. We have built the infra that will enable creators to pick up brands they genuinely believe in and monetize their influence based on the sales and traffic they can drive to the brands' websites," says Gupta, cofounder of Wishlink to Economic Times.

For more than 60 top brands, including H&M, Westside, Faballey, etc., and e-commerce sites like Amazon, Flipkart, and Ajio, Wishlink is actively driving traffic and sales. Working with only a small group of 100 creators as of now, Wishlink said in an interview that it had brought close to 2 million users to partner companies and saw constant MoM user growth of 60% over the previous three months.

"We are big believers in the potential of the creator economy to empower individual creators and influencers. However, unlocking this requires building platforms that target deep pools of revenue and, therefore, opportunities for them, like commerce. With a stellar founding team and strong initial traction, we are certain that Wishlink will be a pioneer in this space," Amit Aggarwal, Principal of Elevation Capital, says to The Entrepreneur India.

Interestingly, Elevation Capital claims to have invested almost $2 billion in over 150 firms in India since 2002, including those in consumer internet, SaaS, fintech, consumer brands, edtech, health tech, and web3/crypto. 

In April of this year, the company revealed its eighth fund worth $670 million. Elevation Capital has invested in Headfone, Everstage, Skydo, and CashFlo. Elevation Capital has previously backed significant businesses like Acko, FirstCry, MakeMyTrip, and Meesho, among others.