Shobitam, a leading D2C ethnic wear brand that focuses on celebrating the elegance and legacy of Indian handlooms globally, On 17th April 2023, announced the association of renowned actor Vidya Balan as a brand ambassador. As one of India’s most credible voices, Vidya has always supported the traditional art of handlooms, encouraging local artisans from […]
One of the darker sides of social media is how it has set standards of beauty that have very quickly plagued everyone’s minds, especially their self-esteem. Today, there is a ‘perfect hourglass’ figure with the ‘right’ kind of measurements, and people, especially women across the world, are either desperately working towards achieving that body or […]
After losing her mobility due to psoriatic arthritis, Soumita Basu of Kolkata founded the textile startup “Zyenika” to provide inclusive and adaptive clothing for the disabled. “While it’s easier than before to find plus sizes in clothing, it is often difficult for people with disabilities or physical challenges to find something that’s comfortable, fashionable, and affordable, all […]