Hyderabad founders built a user-friendly cybersecurity learning platform without age or background bar - protects people from digital fraud

When people hear about victims of cyber fraud, their first instinct is usually denial.

This can’t happen to me.

Were they so dumb?

Why didn’t they double-check?

It feels distant and almost unimaginable - until it happens to someone you know. Or worse, you.

In 2021, NDTV journalist Nidhi Razdan publicly announced that she was quitting her job as one of the top primetime anchors in the news scene. The same job that she had been diligently doing for over 21 years.

Why? Because she had received an “offer from Harvard to teach journalism.”

Except that it was fake, as she later found out.

She was a victim of an elaborate phishing scam that led her to believe she would be a faculty member at Harvard University.

And that’s the thing about phishing and online scams: they can happen to anybody. Even someone whose entire job is to double-check facts every single day and night.

“In 2024, Indians lost a total of Rs 22,845 crore to cyber fraud. This is a terrifying number. Government data shows that cybersecurity incidents surged from 10.28 lakh in 2022 to 22.68 lakh in 2024. The epidemic is real, and it needs to be tackled at a very ground level. That is exactly what we are aiming to do with our cybersecurity learning platform,” Sujatha Yaramsetti, co-founder of ThinkCyber.info.info, tells Startup Pedia in an exclusive interview.

Founded in December 2025, ThinkCyber.info is a T-Hub, Hyderabad-based training platform that helps increase cyber awareness and responsible online behaviour, while reducing the occurrence of cyber risks and fraud.

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THE BACKGROUND

Sujatha Yaramsetti, from Hyderabad, comes from a background that strongly supports education and awareness and more importantly discipline.

After her Bachelor's in India, she entered the cybersecurity space, and worked at large-scale organizations across the world.

In 2020, she pursued a postgraduate executive degree in strategy and innovation from the Saïd Business School, University of Oxford.

“The fact that I was able to start my career in cybersecurity and eventually hold numerous roles as a cybersecurity architect for more than two decades is all because my father instilled in me an unwavering sense of discipline. We are three sisters, and he always made it a point to let us know that education is one thing that would take us very far,” Sujatha says.

“I managed to apply to Oxford and secure admission because I was never discouraged as a child. My sisters and I were always told that we could do anything we set our minds to. I am very grateful for my father, someone who has remained my backbone,” she adds.

While Sujatha was working as a cybersecurity architect in various strategy roles across the United Kingdom, she met Venkata Krishna Ramesh Kumar Koppireddy, an accomplished Security Architect with over 15 years of experience in the United States.

“I met RK around eight years ago during a cybersecurity workshop programme. Since then, we have been in touch as colleagues,” entrepreneur Sujatha Yaramsetti mentions.

Originally from Andhra Pradesh, Venkata Krishna Ramesh Kumar Koppireddy pursued his master's in computer science from Bengaluru.

In 2005, he started his career as a software engineer in a product-based company. Next, he worked at Accenture.

“Around 2009, I joined a startup in Hyderabad. I was one of the first few employees there. We scaled the startup to more than 500 employees some years later. After that, I shifted to the United States, which is where my career as a Security Architect began in full swing,” Kumar Kopireddy shares with Startup Pedia.

In the United States, he began working in close collaboration with the State of Illinois on numerous high-level federal projects.

“This was roughly in 2011, when I joined the office of comptroller there. I started working with PII data and all aspects of information security in federal projects,” the entrepreneur says.

Just like Sujatha, along with his professional career, Kopireddy also pursued a postgraduate executive degree in strategy and innovation from the Saïd Business School, University of Oxford.

“I have also finished a PhD from North Frontier University. Learning never stops,” he smiles.

In 2025, the cybersecurity architects observed a massive gap in global cyber awareness, despite the growth in cybersecurity products entering the market.

Together, they decided to start an easy-to-understand platform that directly raises cybersecurity awareness and helps people of all ages protect themselves from phishing, fraud, and other digital scams.

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THE INITIAL JOURNEY

In mid-2025, the idea of ThinkCyber.info was planted. Sujatha Yaramsetti and Venkata Krishna Ramesh Kumar Koppireddy pooled Rs 20 lakh to bootstrap their cybersecurity awareness platform.

The startup founders brought together a team of 7-8 developers from Hyderabad and began executing a simple but important mission: build a platform that delivers role-based cyber education tailored for academia, banking, healthcare, law, and the public sector.

“From day one, we knew that education is the most scalable way to mitigate cyber risks,” Kumar Kopireddy notes.

While the developer team worked on the backend side of the platform, Sujatha Yaramsetti and Ramesh Kumar Koppireddy took up content writing and content production themselves.

The reason was simple: as seasoned cybersecurity architects, they knew that making complex educational material would be futile. ThinkCyber.info, from the get-go, had to be built into a cybersecurity learning platform that places no bar on age, qualification, or background.

“From an autorickshaw driver to a banking official, we have made modules for everyone.That is the kind of customization that is needed to break down complexities and make them palatable to the layman. This is the only way that people will understand the digital world and adopt methods to navigate it safely,” entrepreneur Sujatha adds.

Initially, the startup founders received support and funding offerings from numerous investors, including people in the real estate realm. But they didn’t accept external funding and decided to remain bootstrapped, at least for some time.

It took the team eight months to develop ThinkCyber.info. It was officially launched in the market on the 27th of December, 2025.

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THINKCYBER.INFO: REDUCING CYBER RISKS, ONE DAY AT A TIME

ThinkCyber.info is a cybersecurity learning and awareness platform that is designed for everyone. This means it is language-agnostic, and does not place a restriction on age or technical background.

Now, one more thing: what is different about ThinkCyber.info? What will one learn here that Google (or other search engines) cannot teach?

Sujatha Yaramsetti answers this in three main points:

• Information on Google is scattered. Cognitive load is spent in separating reliable content from the not-so-reliable one.

• On the Internet, knowledge about cybersecurity is not tailored to specific use-cases. Generic steps are laid out in articles, with no attention on learning that is focused on the real world.

• Unlike other web articles, ThinkCyber.info operates as a platform that has multiple languages. Anyone who speaks Hindi, English, or Telugu can directly reduce the risk of falling for an online scam by logging onto ThinkCyber.info and absorbing informational videos made in numerous languages.

ThinkCyber.info is built like a search engine for cybersecurity awareness. This means anyone can open the platform and type a query, such as “UPI fraud in India,” and immediately get a list of direct resources to help them understand the intricacies of the specific scam and responsible methods to avoid falling prey to it.

The cybersecurity learning platform has various learning paths designed in a well-curated and easy-to-understand manner. Each of these is use-case based:

The Cyber Entry (Fundamentals) is a free package that consists of basic but substantial sub-categories like Email Systems, Mobile Device Security, Women’s Security, AI Agents, Quantum Computing, Do’s and Don’ts for children under 18, and Security Awareness.

“Our free package is great for people who want to understand everyday digital risks and protect themselves from them,” entrepreneur Kumar Kopireddy explains.

The Cyber Explorer is an intermediate package that retails for approximately Rs 3,500 per annum. It includes slightly more nuanced categories such as Malware and Threat Protection, Network Security, Communication Protocols, Encryption, and Identity and Access Management.

“We built this for individuals who are sort of inclined towards deepening their understanding of cybersecurity beyond just the basics of it. Again, content here is made in a very lucid, easy-to-understand manner,” Sujatha tells Startup Pedia.

Cyber Expert is a package tailored for professionals and corporates looking to get their hands on handling network vulnerabilities, blockchain operations, smart contracts and dApp security, and wireless and cloud security. This package is priced at approximately Rs 7,000 per annum.

“We have also added an option to make your own bundle of cybersecurity information and awareness topics. This is perfect customization for someone who wants a bit of everything, but doesn’t necessarily want to buy the entire package,” the entrepreneur explains.

Currently, ThinkCyber.info is available as a web portal as well as a mobile application (available on both Android and iOS).

From banking officials to students, teachers, professors, old-age homes, orphanages, entrepreneurs, startup founders, business organizations, freelancers – ThinkCyber.info has something for everyone.

“Our USP is age-specific awareness and use-case-based short videos and content that really helps tangibly,” Sujatha Yaramsetting affirms.

“Today, cyber risk is driven more by people than by technology. Human error is one of the most common reasons for a scam being successful. The scammers rely on our inability to recognize red flags, question urgency, and pause before reacting. With ThinkCyber.info, we are enabling people to think first, act later,” Kumar Kopireddy adds.

BUILDING A CYBERSECURITY ECOSYSTEM

Since the launch of ThinkCyber.info, startup founders Sujatha Yaramsetti and Venkata Krishna Ramesh Kumar Koppireddy have been working with academia in Hyderabad. They have also partnered with a B2B company in the same region.

Along with the Telangana government, the founders are in talks with the Kerala and the Bihar governments to come up with scalable ways to implement the content at ThinkCyber.info. Additionally, they are keen to partner with more B2B companies.

“We are essentially setting up an entire cybersecurity ecosystem of sorts. Ultimately, everyone, from corporates and educational institutes to the government and the gig economy, should have a single, reliable, and expert-led space to absorb and understand cybersecurity in an age where their digital life is almost always at risk,” Sujatha Yaramsetti concludes.

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