Farmer’s son rejects Rs 1 crore job offer to build a deep-tech startup in aerospace hardware and intelligent automotive software

It’s tempting for any professional to accept a job offer from a foreign company worth ₹1 crore a year, isn’t it? 

But for Hyderabad–based engineer-turned-entrepreneur Mula Venkata Narasimha Reddy, such offers couldn’t outweigh his passion to build something in India, for the world.

Today, he runs Narga Engineering, a next-generation automotive and industrial technology startup developing high-speed telematics, embedded systems, EV charging solutions, and more.

Founded in April 2024, Narga Engineering is a deep-tech company creating advanced electronics for vehicles, factories, and educational institutions. The name “Narga Engineering” is derived from the initials of the founder’s family, “NAR” from Narasimhan and “GA” from Durga, but today, it reflects a much larger mission: building India’s engineering strength from the inside out.

The Hyderabad-based tech startup began by attempting something revolutionary, one of  India’s first 5G telematics control units.

“India has not yet seen mass deployment of 5G-native telematics units in vehicles. We started researching and building one 3 years ago,” Venkata explained in an exclusive interview with Startup Pedia.

As OEM timelines shifted, Narga Engineering adapted. In August 2024, the startup launched a consumer brand, Seslaa™, under which its public-facing products would be released. The first of these, a dash cam called Seslaa N1-Rex, went live in November 2025.

Read More: Meet This 28-YO CS Grad Who Built a Pinterest-Like Interior Design Platform for Authorized Product Sourcing, Serves 1,100+ Users Daily

What Narga Engineering Builds: Automotive, Industrial, and Educational Technology

While the dash cam is the most visible product, the company’s core engineering happens deep inside systems most people never see.

1. Automotive Electronics & Telematics

Narga Engineering builds advanced automotive systems including 5G telematics, ICC and journal gateways, Ethernet-based communication modules, OBD devices, and ADAS-related integrations. The Seslaa™ dash cams form the consumer-facing arm of this division.

2. Industrial Products

The startup develops industrial printer technologies, embedded communication modules, and high-speed control systems for factories and automation environments.

3. Consumer Technology

Its consumer offerings include dash cams designed for Indian roads, CCTV security cameras, and affordable educational tablets.

4. Engineering Education Kits

To upgrade engineering learning, the company is launching low-cost R&D kits (₹3,000–₹5,000) that teach OS build, BSP layers, Yocto bring-up, and real embedded development.

“There are lakhs of engineering students, but they all end up doing the same projects. They don’t learn real R&D, we want every student to understand how real hardware works.” says Venkata in the Startup Pedia interview. 

5. EV & Drone Ecosystem

Narga Engineering’s long-term roadmap includes EV chargers (3.3 kW to 60 kW), electric two and four-wheelers, agricultural drones, and passenger drones capable of reducing city travel time to under ten minutes.

Read more: Sara Ali Khan-backed D2C apparel brand The Souled Store has reached ₹492.4 Cr operating revenue in FY25, up from ₹360 Cr in FY24

How the Idea Started: An Engineer Who Saw the Gap

The idea for Narga Engineering emerged from Venkata’s 14 years of global engineering experience across Volkswagen, ASML, Lear Corporation, Tech Mahindra, Varroc Engineering, and Fisker. Everywhere he worked, he noticed one recurring issue: almost all advanced automotive electronics used in India were imported.

Additionally, most engineering students never worked on real hardware. They repeated the same projects year after year, without touching technologies used in real cars or factories.

Seeing this gap, the Hyderabad-based entrepreneur, Venkata, made a major life decision. He rejected multiple high-paying jobs abroad, including one paying €90,000 a year, and chose to stay in India.

“If India doesn’t build its own technology today, we will always depend on others tomorrow. Our goal is simple: Build next-generation automotive and industrial products from India, for the world,” he said during the Startup Pedia interview.

In 2023, he began developing products in his home lab. For over a year, he worked late nights building operating systems, testing hardware, bringing up boards, and writing code.

“I worked 4–5 hours every night after work. But I knew India needed this. If we don’t build these systems, who will?” he added.

Investment, Sales, and Growth: Building Slowly but Strongly

Since launching its first product in November 2024, sales have been steadily rising, with early figures around 10–15 units and additional growth through OEM discussions. The company has listed its products on IndiaMART, Globallinker, Amazon and Flipkart and is expanding its distributor network.

Narga Engineering prioritizes trust over volume, focusing primarily on B2B and OEM relationships. The team is already in talks with integrators for ADAS and blind-spot detection technologies.

All progress so far has come from Venkata’s personal investment of ₹4.5 crore, saved over 13 years. The company now has a focused team of 11 experienced engineers specializing in embedded systems and automotive electronics.

Narga Engineering is now looking to raise ₹10 crore to expand marketing, R&D, and OEM integration efforts. Beyond investors, Venkata is also searching for a co-founder who can support strategy and growth.

“Dash cams are moving closer to formal regulation as part of the government’s road-safety push. EV is booming. OEMs want local partners,” he said in the Startup Pedia interview. “We can build a ₹6000 crore company by 2030 if we scale at the right time.”

Read More:This Mumbai-based consumer appliances brand founded by IITians has reached Rs 958 Cr operating revenue in FY25, up from ₹796 Cr in FY24

Founder’s Journey: From a Farmer’s Family to a Deep-Tech Builder

Born in the village of Akaveedu in Andhra Pradesh, Venkata grew up in a farmer’s family with limited resources. His father sold 16 acres of ancestral land to fund his education, a sacrifice that shaped Venkata’s drive to do something meaningful.

He studied Electronics and Communication Engineering at JNTU Anantapur and later worked at top automotive and semiconductor companies. Over the years, he became an expert in embedded Linux, telematics, automotive communication protocols, and OS development.

Though he always wanted to be an entrepreneur, financial circumstances prevented him from pursuing it early on. He once dreamed of starting a water-treatment plant but lacked the resources, turning to farming instead.

“Eventually, my father convinced me that I should take a job first, and once I had saved enough money, I could start my own business. He was logically right,” he recalled in the Startup Pedia interview.

For years, he worked full-time while simultaneously developing products late into the night. During intense phases, he went two to three days without sleep, especially when bringing up operating systems or testing critical hardware.

“My dedication comes from one belief, India must build its own advanced technology, I didn’t want to go abroad and work under someone. I wanted to create something here,” says the founder of Narga Engineering. 

What’s Next for Narga Engineering: Building Tech for the Next Decade

The Hyderabad-based tech startup’s immediate roadmap includes two new dash cams, an OBD device, and EV charging stations to support India’s accelerating shift toward electric mobility.

Its engineering kits aim to help Indian students understand real embedded R&D, something missing from current engineering education.

The company aims to grow from ₹6000 crore to ₹12,000 crore by 2030 by innovating advanced automotive embedded electronics, developing next-generation two-wheeler and four-wheeler EV “hammer vehicles,” building agricultural and passenger drones, and designing advanced system-on-chips (SoCs) for the automotive, semiconductor, and aerospace sectors. 

The company is deeply focused on R&D-driven deep tech and large-scale manufacturing, aiming to position India as a global hub for advanced engineering.

In the long term, the company plans to build a generation-independent system-on-chip (SOC) capable of operating across future network upgrades, 5G, 6G, 7G, and beyond, eliminating the need to frequently replace hardware.

Narga Engineering is also researching passenger drones capable of reducing intra-city travel time to under ten minutes.

These may sound futuristic, but for Narga Engineering, they are part of a long-term vision to create globally competitive technology from India.

“Tomorrow’s tech must be built today, and we want India to lead that future, not follow it.” Venkata said while concluding his Startup Pedia interview.

Read More: Bihar man visited 100+ countries & took 700+ flights to “research travel” – now runs an AI-powered online travel agency with 22M+ properties