Brands of Tomorrow™ Season 2: Showcasing India’s Top 14 Innovators, Premiering August 19th on Disney + Hotstar

Premiering on Disney+ Hotstar, this groundbreaking series redefined traditional storytelling by illuminating the vision and ventures of pioneering businesses. The inaugural season of Brands of Tomorrow™ featured the bold and inspiring stories of visionary startups such as Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins. 

Building on its remarkable success and widespread acclaim on Disney+ Hotstar, Advaita Innovation Labs (AIL-India) is preparing to launch a highly anticipated second season of Brands of Tomorrow™ this Rakhi on August 19th on Disney+Hotstar. 

The forthcoming season promises to revolutionise the business and enterprise narrative landscape, blending cinematic excellence with compelling storytelling to showcase the dynamic fusion of innovation, purpose, and profitability that defines contemporary Indian entrepreneurship. 

Suchayan Mandal, Founder of Brands of Tomorrow, stated, “When we launched Brands of Tomorrow last year, we faced significant challenges convincing others of the importance of long-form content for founders. However, the overwhelming response we now see—evident in our overflowing inboxes and the strong turnout at our founder meetups—underscores the vital role of showcasing founders' success stories in a cinematic narrative."

"Brands of Tomorrow is not just about data; it's about humanising the stories of founders and inspiring India to believe in the power of entrepreneurial dreams”, he added. 

What's new and rigorous in Season 2? 

In Brands of Tomorrow™ (BOT) – Season 2, we've elevated our selection criteria compared to the previous season. Following the overwhelming success of our debut, we received a surge of inquiries via social media and during our founders' meetups (FOMO Mixers) held across tier 1 and tier 2 cities in India. It quickly became clear that limiting our episodes to six would no longer suffice. The demand from brands and their founders was so immense that we had to expand our roster. As a result, we've curated this new season with 14 episodes, each featuring a brand narrating its journey of triumphs and trials. 

In Season 2, selecting the featured brands wasn't an easy task. Every brand that registered with us demonstrated a high level of maturity in terms of revenue, products, and business impact. We honed our selection process by prioritising compelling stories and meaningful social impact. This season, we spotlight products like 3000 crore momo empire Wow Momo,

Fit & Flex's zero-added-sugar cereals, the Virendra Sehwag-backed fintech startup GetePay, and the 500-crore pickle brand Nilon’s. Each of these brands has not only carved out a unique identity in the Indian market but has also made significant contributions to their respective categories through relentless innovation. 

How's our viewership? 

In the previous season, we achieved nearly 15 million views. This season, we are setting our sights on 25 million, driven by the robust social media influence of the selected brands, each of which commands a significant following and a formidable digital presence. Considering the combined viewership of Season 1 and Season 2, we're confident we'll reach 50 million views. By the end of the year, with the launch of our next season, we anticipate this number to rise to 80 million. Our audience distribution is strategically balanced, with 58% hailing from metropolitan areas and 42% from smaller towns. The most encouraging aspect is our broad appeal across demographics, particularly within the 25- —to 45-year-old age group—ambitious Indians with disposable income eager to engage with our content. 

Sayantani Chakrabarty, Designer of the show Brands of Tomorrow, stated, “We are redefining how the stories of Indian founders are told. At a time when founders are emerging as India's newest icons, various platforms—ranging from funding-focused reality shows to podcasts and social media videos—are striving to capture and share their inspiring journeys. With our show's prestigious reach, it was imperative that we craft an approach that reflects the leadership values of these founders and resonates deeply with our audience."

"To achieve this, we employed the 'rule of thirds' in filming the interviews, a technique commonly used in global Netflix documentaries, to create a sense of awe and gravitas around featured founders. Our production is meticulously crafted to offer a cinematic experience, allowing viewers to engage with the content relaxed and immersively. The goal is to deliver a masterclass in entrepreneurship, offering genuine insights from India’s business legends through Brands of Tomorrow”, he added.

BoT-Year-on-Year IP Growth 

Advaita Innovation Labs has successfully developed intellectual properties like Brands of Tomorrow and Gods of Gourmet in collaboration with Disney+ Hotstar. Following the enthusiastic response to Brands of Tomorrow Seasons 1 and 2, AIL India is gearing up for a third season in the coming months. Additionally, there's been significant interest from SMEs, the true backbone of India's economy. This Diwali, Brands of Tomorrow: Rising Bharat will debut—a series where SMEs will share their stories on Disney+ Hotstar. 

Season 2 - Brand Stories 

Number of Brands Featured in Season 2 : Fourteen 

Notable Season 2 Uniqueness - Among our featured brands, we have an 86-year-old grandfather who launched the hair oil brand Avimee from his apartment in Surat. Disillusioned with sugar-laden cereals, a marathon runner created Fit & Flex, a brand offering zero-added-sugar cereals. A former CMO at a media company left her career to

start Koparo, a laundry detergent brand aimed at protecting her daughter. Inspired by the tragic loss of her sister to a brain illness, one woman founded Neuphony, a company that develops brain-wearable devices for monitoring brain health. Additionally, four friends established a 3,000 crore momo brand, and a second-generation entrepreneur expanded a pickle business to a 500 crore enterprise. 

These are just some remarkable stories we’re excited to present through this Season - 2. ____________________________ 

Brands of Tomorrow: The Intent Behind the Innovation – A Portrait 

Brands of Tomorrow is an indigenous IP crafted to elevate D2C brands by amplifying their operations and market presence across India. The show’s unique concept centres on sharing these brands' narratives through their founders' voices, fostering strong brand recall and recognition. Leveraging Hotstar's precision targeting technology, we can effectively reach the ideal audience, a feature highly valued by the participating founders. Additionally, we are expanding our vision with plans to launch regional editions of Brands of Tomorrow, tailored to resonate with diverse linguistic and cultural segments across the country. 

Path Ahead – Upcoming Assignments 

AIL India is also developing several new IPs to launch later this year.

• Brands of Tomorrow Season 3 

• Brands of Tomorrow: Rising Bharat