Beauté Secrets, a Gurgaon-based beauty tools brand, has recently secured ₹1.6 Cr in funding from Velocity, a financing platform backed by Peter Thiel's Valar Ventures. This fund unison comes at a crucial time as Beauté Secrets gears up to meet the increasing demand during the festive season.
The Story behind Beauté Secrets
Founded in 2010 by Harnika Aneja, Beauté Secrets aims to provide high-quality, affordable beauty tools that enhance natural beauty without relying on chemicals or heavy makeup. The brand offers a diverse range of products across three categories: basic, essential, and premium, catering to the varying needs and budgets of its customers.
With a focus on aesthetics, functionality, and value for money, Beauté Secrets has become a favorite among Gen Z consumers. The brand’s success lies in its commitment to creating travel-friendly, durable, and elegant beauty tools that resonate with consumers seeking quality products at reasonable prices.
By prioritizing durability and precision in their tools, Beauté Secrets has established itself as a trusted brand in the beauty tools market.
With a wide range of products, including manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hairbrushes, and more, it caters to a broad customer base.
Also read: Ola CEO fights with Kunal Kamra over EV servicing issues (startuppedia.in)
About the Founder
With over a decade at Beauté Secrets, Harnika Aneja’s co-founding role has been pivotal in establishing the brand as a leader in the Indian beauty tools market. She lives by the company mission to deliver "Good products, Good service" to thrive in the competitive e-commerce space, with a strategic focus on brand development and digital marketing. Aneja has graduated from Delhi University.
Gearing up for expansion
With the recent funding from Velocity, the company is set to embark on a new phase of expansion.
While currently focused on online sales, the brand is in talks with leading distribution channels to enter premium retail outlets in major cities.
By scaling its operations, expanding into new product categories, and offering innovative beauty tools, Beauté Secrets aims to capture a significant share of the growing Beauty & Personal Care market in India.
The road ahead
With a focus on quality and a diverse product range, the beauty brand is well-prepared to meet the demands of the upcoming festive season and beyond.
With the support of Velocity and its strategic funding approach, Beauté Secrets aims to achieve its growth targets and establish itself as a leading brand in the beauty tools market.
Also read: Anand Mahindra bashed for ‘Romanticising’ hardship of PhD student (startuppedia.in)
/startuppedia/media/media_files/WaiLPjqYGZnCZY4WMrAW.jpeg)