- Startup News

Is Mama Earth going to enter the Unicorn startup Club?

Varun Alagh and Ghazal Alagh, Co-Founders of Mamaearth at their corporate office in Gurugram.

Mama earth is the startup known for producing nature-friendly Health, Wellness & Fitness which has acquired a lot of customers due to its concept needed in today’s world as well as due to the quality of its product. It has products for both infants and adults with unique solutions to different problems. It is one of the leading companies or a brand which intends to make the lives of mothers & expectant mothers better and beautiful. A brand that has the motto of welcoming all babies to a healthy and safe world.

It provides products to take care of everyone’s needs from head to toe and is toxin-free with international standard products. 

The brand was established by Varun Alagh in 2016 along with his wife Ghazal Alagh which comes under their company Honasa Consumer Pvt. Ltd, a Delhi-based company that aims to provide natural and toxin-free personal care products for infants, kids, and young mothers when they became parents to a baby girl. They decided to research the products before using them for their baby.

“We have been able to create a portfolio of over 140 products under Mamaearth and more than 40 products under The Derma Co. To achieve this, we have built a diverse team of millennials who constantly endeavour to further our purpose,” Ghazal Alagh, Co-founder and CIO, HCPL, said in an interview with Yourstory. 

In recent months Mama earth was in news due to earning a profit of 500 cores and the requirement of 200 new employees. It is also known for its planning to set up refill stations across India to minimize Plastic wastage. 

“We are certified by Made Safe, a US-based non-profit organisation that provides a comprehensive human health-focused certification for non-toxic products. All the products are clinically tested to be hypoallergenic and carry no toxins, dyes, artificial fragrances or anything even close to the word ‘unsafe’,” says 32-year-old Varun, Founder and CEO of MamaEarth said in an interview with Yourstory. Before launching the venture, Varun, an engineering Graduate from DCE and XLRI alumni had an experience of more than a decade in FMCG.

He also explained that the products go through multiple testing before the final packaging. These products are tested for stability basis BIS standards in extreme conditions to ensure they maintain consistency and character. Varun also said that this idea of organic skincare was unique in its way in the Indian market and also claimed that no other manufacturers are doing so which convinced the investors.

In 2016, the company raised a pre-seed round of $125,000 from the consortium of investors. These investments were used in the production and sales stage.

The maternity and baby care market has seen a huge surge in the last few years and certain statistics on its growth were also published by many online research companies.

“We currently have seven products in the baby care segment. We plan to launch our pre-natal and post-natal care range in 2017. We are also working on categories like feeding equipment and soft clothing for 2018. Our ambition is to take one per cent of this market over the next five years through share gain and category expansion,” Varun told Yourstory. Recently it has raised 50 million dollars in a new financing round led by Belgian based Sofina Ventures and this round also saw participation from early investors like Fireside Venture Capital, Stellaris Venture Partners, Sharp Ventures and Titan Capital. The current value of Mamaearth has now reached 730 dollars post-money valuation and in future may soon cross the 1 billion mark and become a unicorn startup.

About Pragnya Priyadarshani

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