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Betafi, a platform for unified user research, raises $1.3 million in pre-seed funding led by Together Fund, Entrepreneur First, and Titan Capital, with Nir Eyal and founders from startups like Razorpay, Pine Labs, Snapdeal, Livspace, and others also taking part.
The Singapore-based startup was founded by Arjun Arora and Ethan Sherbondy in 2020.
Arjun earned his Industrial and Systems Engineering from the National University of Singapore and had his stint as a Product Marketing Manager at Singtel before forming Betafi with Ethan.
On the other hand, Ethan did his Engineering in Computer Science from Massachusetts Institute of Technology and he was a software Engineer and worked with a few companies.
The firm is a platform for moderated user research that makes it simple to record, summarise, and distribute user dialogue feedback. It enables companies to detect usability issues and draw conclusions from user interviews rapidly.
By allowing product teams to quickly perform user interviews and usability testing to assess their concepts, designs, beta software, and websites, Betafi claims that it is revolutionizing the field of user experience research.
It is simpler to communicate and create feedback loops during the product development process thanks to the platform's integration with popular product design and collaboration tools like Zoom, Miro, Figma, and Adobe XD.
According to Betafi, its users can save up to 30% on overall research time and effort, freeing them up to concentrate on gleaning valuable ideas for amazing product development.
Customers helped co-create the business, which went live on Product Hunt in September. Since then, users have completed over 1,500 hours of feedback calls and platform utilization has climbed by 50% month over month.
A consortium of early adopters of SaaS from India announced in July 2021 the establishment of Together Fund with an initial capital of $85 million. Young Indian software-as-a-service firms would receive support from the fund.