How to Start a Fashion Brand from scratch and generate revenue in Crores
Learn from the founders of Shobitam – Aparna & Ambika Thyagrajan, Who have built a Rs 22 Cr Clothing brand in just 3 years
8 Jan, 2023 at 12 PM
1.5 Hour
Live Workshop With Q & A
Who is this workshop for?
Anyone interested in learning about building a brand
Enthusiastic entrepreneurs
The ones contemplating a clothing venture
Corporate Employees and Freelancers
D2C brand founders
College Students
Know Your Mentors!
Founders of Shobitam - Aparna & Ambika Thyagrajan
Aparna Thyagrajan
Aparna Thyagrajan is the CEO & Chief Product officer of Shobitam. She founded Shobitam with her sister Ambika in 2019 after having enjoyed a lucrative 7-year career in Microsoft and gained an exceptional understanding of e-commerce, global brand building, and social media. Aparna completed her Master’s in Computer Applications from the University of Madras.
Ambika Thyagrajan
Ambika Thyagarajan co founded Shobitam along with Aparna with a passion for fashion. She is a tech executive with over 15 years experience, a polyglot who speaks over 6 languages and leads the operations and technology side of Shobitam.
What You Will Learn During This Workshop?
- Identify the market you are going to cater
- Is it athleisure, casual, ethnic, bridal, etc.?
- Evaluate the market, understand customer needs, know your competitors (and check for gaps that you can potentially fill)
- Conduct market research to gauge buying patterns of your target market
& analyse your competitors - Understand current market trends.
- Build an impactful marketing strategy
- What to do if you are short on funds for advertising and cannot raise funds
- Analysis of each country that can give you a potential audience
- Cross-border selling
- Optimize the D2C global model by building a unified website or app
- Where & how to find early team members
- Identifying and assigning roles
- Ensure your vision is shared by everyone you hire
- Holding regular training activities that set the direction and culture
- Identifying the source of your raw material
- On-boarding a manufacturing partner for raw material
- Finding artisans locally
- Establishing a supply chain with a harmonious and speedy connection
between three areas: transporters, distributors, and retailers
- Identifying distribution channels
- Strategise & divide focus between direct sales, retailers, wholesalers, resellers, etc.
- Make direct sales work for you
- Focus on market coverage
- Have a Customer Relationship Management model in place
- Measure your customer retention rate and strategise accordingly
- Design a user-friendly website and app
- Actively seek customer feedback and suggestions through surveys,
forms, ratings, etc. - Maintain key priority to maintain customer trust
By the end of the workshop, you’ll be able to
Build, maintain & sustain a successful clothing brand
Sharpen your D2C skills
Gauge your brand’s performance
Create bankable marketing strategies
Retain your customers
Integrate technology for scalability
Additional benefits
Live Q/A session with Aparna & Ambika at the end of the session
Session handouts and materials
Our Instructors have been featured in
Take your first step toward starting a fashion brand earning in crores!
FAQs (Frequently Asked Questions)
The workshop is happening online on 8th January, 12 PM.
No, we are not offering refund. We advice you to go through the workshop details thoroughly and then proceed with the payment.
Yes, we will provide an e-certificate for your participation in the ‘Shobitam’ workshop. The e-certifictae will be sent to you on your mail id that you used for registration.
In that case, please drop a message on our WhatsApp number 72503 56435 along with a screenshot of your payment and your name
Got more queries? WhatsApp us now. Our team will connect with you in 10-15 minutes.
Limited seats
Grab your spot, quickly!
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