How to Start a Fashion Brand from Scratch & generate revenue in Crores

Founder of Berrylush - Alok Paul

Date: 28th & 29th Oct, 2023

Time: 12:00 PM - 1:30 PM

Live Workshop With Q&A

Who is this workshop for?

Anyone interested in learning about building a brand

D2C brand founders

Students & Budding Entrepreneurs

Corporate Employees & Freelancers

Know Your Instructor!

Founder of Berrylush - Alok Paul

Hey! I am Alok Paul, the Co-Founder and COO of Berrylush, an IIM Raipur graduate & an IT engineer by qualification.

We are a brand serving 27,000+ pin codes and recorded a revenue of Rs 61.89 Cr in FY23 and are expected to touch Rs 80 Cr in the next financial year.

Our app has been downloaded more than 2 lakh times and our consumer retention rate stands at 28% which is an industry record of its own. 

What You Will Learn During This Workshop?

Day-1

  • Identify the market you are going to cater
  • Identifying your niche
  • Evaluating and understanding customer needs
  • Tools to Conduct Market Research 
  • Understand current market trends.
  • Build an impactful marketing strategy
  • How to become no.1 brand in a marketplace
  • Where & how to find early team members
  • Identifying and assigning roles
  • Ensuring your vision is shared by everyone you hire

Day-2

  • Identifying the source of your raw material
  • On-boarding a manufacturing partner for raw material
  • Establishing a harmonious supply chain 
  • Identifying distribution channels
  • Strategise & divide focus between direct sales, retailers, wholesalers, resellers, etc.
  • Make direct sales work for you
  • Focus on market coverage
  • Customer Relationship Management model in place
  • Customer retention rate and strategies 
  • Designing a user-friendly website and app
  • Tools for customer feedback and suggestions. 
  • How to build and maintain customer trust

By the end of this workshop, you will be able to

Define your niche, know the market, and strategize marketing

Build and train an efficient team that shares your vision.

Create user-friendly digital platforms, build trust based customer base

Streamline supply chain & utilize distribution channels.

Additional benefits

Live Q&A with Alok Paul

Recordings of the sessions

Session HandOuts & Materials

Opportunity to network with like-minded people

Join & leverage the Fashion Brand Community

Our Instructor has been featured in

Register yourself & take the first step towards your entrepreneurial journey.

FAQs (Frequently Asked Questions)

The workshop is happening online on 28th and 29th of Oct, from 12:00 PM – 1:30 PM.

No, we are not offering refund. We advice you to go through the workshop details thoroughly and then proceed with the payment.

In that case, please drop a message on our WhatsApp number 62042 11419 along with a screenshot of your payment and your name

We will share the joining link over the registered mail and in the WhatsApp group. We advise you to provide the correct email address and keep checking the mail.

Yes, Once the workshop is over, we will share the recorded session with you.

Limited seats

Grab your spot, quickly!

Feedback

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