How to Start a clothing brand from scratch and generate revenue in lakhs

Learn from the founders of Shobitam – Aparana & Ambika Thyagrajan, Who have built a Rs 22 Cr Clothing brand in just 3 years

Founders of Shobitam - Aparana & Ambika Thyagrajan

November

1.5 Hour

Live Workshop With Q & A

Who is this workshop for?

Anyone interested in learning about building a brand

Enthusiastic entrepreneurs

The ones contemplating a clothing venture

Corporate Employees and Freelancers

D2C brand founders

College Students

Know Your Mentors!

Founders of Shobitam - Aparana & Ambika Thyagrajan

Aparna Thyagrajan

Aparna Thyagrajan is the CEO & Chief Product officer of Shobitam. She founded Shobitam with her sister Ambika in 2019 after having enjoyed a lucrative 7-year career in Microsoft and gained an exceptional understanding of e-commerce, global brand building, and social media. Aparna completed her Master’s in Computer Applications from the University of Madras.

Ambika Thyagrajan

Ambika Thyagrajan is the CEO & chief Product officer of Shobitam. She founded Shobitam with her sister Ambika in 2019 after having enjoyed a lucrative 7-year career in Microsoft and gained an exceptional understanding of e-commerce, global brand building, and social media. Aparna completed her Master’s in Computer Applications from the University of Madras

Click here to know more about them

What You Will Learn During This Workshop?

  • Identify the market you are going to cater
  • Is it athleisure, casual, ethnic, bridal, etc.?
  • Evaluate the market, understand customer needs, know your competitors (and check for gaps that you can potentially fill)
  • Conduct market research to gauge buying patterns of your target market
    & analyse your competitors
  • Understand current market trends.
  • Build an impactful marketing strategy
  • What to do if you are short on funds for advertising and cannot raise funds
  • Analysis of each country that can give you a potential audience
  • Cross-border selling
  • Optimize the D2C global model by building a unified website or app
  • Where & how to find early team members
  • Identifying and assigning roles
  • Ensure your vision is shared by everyone you hire
  • Holding regular training activities that set the direction and culture
  • Identifying the source of your raw material
  • On-boarding a manufacturing partner for raw material
  • Finding artisans locally
  • Establishing a supply chain with a harmonious and speedy connection
    between three areas: transporters, distributors, and retailers
  • Identifying distribution channels
  • Strategise & divide focus between direct sales, retailers, wholesalers, resellers, etc.
  • Make direct sales work for you
  • Focus on market coverage
  • Have a Customer Relationship Management model in place
  • Measure your customer retention rate and strategise accordingly
  • Design a user-friendly website and app
  • Actively seek customer feedback and suggestions through surveys,
    forms, ratings, etc.
  • Maintain key priority to maintain customer trust

By the end of the workshop, you’ll be able to

Build, maintain & sustain a successful clothing brand

Sharpen your D2C skills

Gauge your brand’s performance

Create bankable marketing strategies

Retain your customers

Integrate technology for scalability

Additional benefits

Live Q/A session with Aparna & Ambika at the end of the session

Session handouts and materials

Our Instructors have been featured in

your story

These women entrepreneurs built an Indian ethnic wear brand to serve the global demand, made Rs 9 Cr revenue in 2 years

Shobitam

Community Highlights: Meet Aparna Thyagarajan of Shobitam Designs

Weaving Passion and Purpose at Shobitam

Take your first step toward starting a clothing brand earning lakhs in revenue!

FAQs (Frequently Asked Questions)

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No, we are not offering refund. We advice you to go through the workshop details thoroughly and then proceed with the payment.

Yes, we will provide an e-certificate for your participation in the ‘Shobitam’ workshop. The e-certifictae will be sent to you on your mail id that you used for registration.

In that case, please drop a message on our WhatsApp number 72503 56435 along with a screenshot of your payment and your name

Got more queries? WhatsApp us now. Our team will connect with you in 10-15 minutes.

Limited seats

Grab your spot, quickly!

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