Zepto Café Hits 100,000 Daily Orders with a 50% Steady-State Gross Margin - CEO Aadit Palicha Shares on LinkedIn

Quick commerce major Zepto's 10-minute food delivery service, Zepto Café, has now surpassed 100,000 daily orders, just over two months after the launch of its dedicated app in December, according to CEO & founder Aadit Palicha.

A 100,000 Daily Orders 

Zepto Café, a rapidly emerging player in India's quick-service restaurant (QSR) market, has shown significant growth by achieving 100,000 orders per day. This milestone was hit within two weeks of reaching the 75,000 daily orders mark.  

This accomplishment puts the QSR on track to reach an annualised Gross Merchandise Volume (GMV) run rate of $100 million, indicating remarkable growth in a cutthroat industry. Zepto Café has established itself as a strong rival to well-known QSR chains in India, with an estimated steady-state gross margin of about 50%.

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Zepto’s Standing in India’s QSR Market 

Despite being a newcomer, Zepto Café is already capturing significant market share in the QSR industry. CEO Aadit Palicha shared that it is already producing over 10% of the order volume that some of the biggest QSR chains in India receive. 

This rapid rise demonstrates how well the business operates and how successful its consumer engagement strategies are. Despite the difficulties along the way, Zepto Café's management is upbeat and committed to its ultimate goal - revolutionising the QSR landscape in India.

Zepto CEO Aadit Palicha’s LinkedIn post read - 

“It has not been easy to get this business off the ground - the execution is highly complex and there were multiple do-or-die challenges along the way (many of which are still work in progress). 

Still, our team stuck to its guns because the customer love and long-term compounding retention we were seeing were worth it.

Miles to go before we sleep, but I believe this is the beginning of a revolution in India's QSR industry.”

Zepto is up against strong rivals in the 10-minute food delivery market, including Zomato-owned Blinkit and Swiggy, both of which have introduced their own quick meal delivery services. Due to increased competition from Swiggy Bolt and Accel-backed Swish, Zomato is also looking into similar services.

All that being said, the future of the company looks promising, with plans to expand further into new markets and continue scaling its operations. As other food delivery companies face increasing pressure to adapt to the growing demand, Zepto Café’s ability to execute its vision may place it at the forefront of India’s QSR revolution.

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