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Namita Thapar partnered with MS Dhoni to launch the Arth supplements
Namita Thapar, Executive Director of Emcure Pharmaceuticals and well-known investor on Shark Tank India, has officially introduced her new supplements brand Arth by Emcure with cricket great Mahendra Singh Dhoni onboard as brand ambassador.
In an Instagram post, Namita Thapar wrote: “As I turn founder with my supplements brand ARTH @arthbyemcure … I couldn’t ask for a better brand ambassador than MS Dhoni! His core values of integrity & excellence are exactly what our brand stands for.”
The venture is Namita Thapar's first in launching a consumer wellness firm, although she has been heading Emcure's corporate strategy for a long time.
In an additional post, she further included that Arth is a "suite of D2C supplements, handpicked by me."
About Arth and Emcure's Strategy
Arth by Emcure is a wellness-focused line of supplements with products formulated specifically for women and men. The brand arises as Emcure diversifies its over-the-counter (OTC) range beyond mainstream pharmaceuticals.
Prior media reports position Arth particularly as a women's health brand that aims to subvert societal opinion on women's health issues that are belittled or relegated to the background.
In interviews accompanying the launch, she has drawn attention to how women often neglect their own health while caring for others.
Dhoni as Brand Ambassador
Dhoni’s appointment is cast as symbolically significant. Namita Thapar describes his ethos of “integrity & excellence” as aligned with Arth’s values.
In earlier public discourse as part of the Arth campaign, Dhoni pointed out how often women's health problems get overlooked in families.
Namita Thapar joined the business of her family company, Emcure Pharmaceuticals, going on to become its Executive Director.
On the Indian television show Shark Tank India, she has made over 100 investments in startups and is renowned for her business and mentoring skills.
With Arth, Thapar now makes the transition from corporate executive to product creator, putting her reputation on the line with the supplement venture. The collaboration with Dhoni places Arth with a high-profile public figure and provides visibility as it looks for market traction in India's expanding wellness market.