Jewellery brand ANOR offering premium lab grown diamonds opens flagship store in New Delhi; Customers call them 'Tiffany of the new era'

ANOR is changing the way India looks at luxury jewellery. 

Known for its premium lab grown diamond jewellery, the brand was started by Bina Choksi, a self-taught designer from a fourth-generation diamond family. 

ANOR combines years of experience with fresh design ideas to create jewellery that is personal, thoughtful, and made to last. From statement pieces to small gifting collections, every creation is designed with care and emotion.

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ANOR’s Premium Lab Grown Diamond Jewellery in India

Lab grown diamond jewellery is gaining popularity among India’s top buyers, and ANOR is one of the main brands leading this change. The brand offers unique statement pieces, bridal jewellery in India, and gift collections, all made with sustainable and ethical diamond jewellery practices.

“Our clients come to ANOR not just for jewellery, but for an experience. They want pieces that are personal, simple, and full of meaning, carrying emotion as much as sparkle,” says Bina Choksi.

The brand’s latest milestone is the launch of its flagship boutique in South Extension I, New Delhi, marking its entry into North India’s wedding capital. Designed as a store for walk-in clients and a private lounge for bridal collections, the boutique provides a quiet, intimate space where every guest is personally attended to by jewellery specialists.

At the invite-only opening, members of India’s leading families shared why they return to ANOR: for its bespoke service, quiet exclusivity, and the rare opportunity to work directly with Bina. Some even compared ANOR to the Zoya of lab grown diamonds and the Tiffany of today.

With locations in New York, Mumbai, and New Delhi, ANOR continues to grow its reputation for premium lab grown diamonds in India, combining artistry, authenticity, and emotion in every creation.

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About ANOR

ANOR is a fine jewellery brand that has changed modern jewellery designs through its use of premium lab grown diamonds and gemstones. 

Bina Choksi, a self-taught designer from a diamond family, creates pieces that combine strong design with personal meaning.

Each piece is made with care using sustainable and ethical diamond jewellery, making them ideal for engagements, weddings, or special keepsakes. From diamond rings to wedding jewellery, ANOR is building a reputation among buyers who value quality, design, and meaning in their jewellery.

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