We turn to social media for advice on where to dine, how to dress, what to do, and what movie to see next. In this digital age, a customer-facing business must have a social media plan in place to compete and leave a lasting impression, while keeping in mind your target audience’s finite attention span. Facebook, WhatsApp, Twitter, Snapchat, Instagram, and a slew of other social media platforms have not only become the primary means of communication for netizens but they’ve also been shown to be effective tools for companies to reach out to their target audiences.
More than 5000 marketers took part in Social Media Examiner’s poll to share their important findings. According to the study, 92% of marketers strongly feel that social media is an important part of their marketing plan. To establish a lasting impression in an online-first world, your company must put its best foot forward
Choose the right network
People may build a company page and run advertorials on a variety of social media networking platforms. However, picking the proper network to promote your company is crucial. Each platform appeals to a certain audience niche. If you want to raise brand recognition or create leads, Facebook is the way to go. Twitter and LinkedIn, on the other hand, maybe the best alternatives for expanding your network of influencers and experts. While TikTok and Instagram are excellent options for attracting younger audiences. As a result, it’s pointless to devote time and money to developing marketing material for a network where your target audience isn’t present.
Set a plan
A goal without a strategy is nothing more than a desire. As a result, as a small company owner, you must have an action plan in place if you want to reach your target client and create business leads. Your objective as an entrepreneur should be relevant, specific, timely, quantifiable, and attainable. You should avoid establishing unreasonable goals for yourself and instead concentrate on increasing your conversion rate rather than increasing your number of likes and followers. Various social media sites provide features that you may utilise to enhance your business’s reach, frequency, or depth.
Create engaging content
‘Content is King,’ as the saying goes. As a result, your material must be effective. Use text, infographics, images, and videos to experiment with your material. Your brand’s messaging will not even stick out to a consumer who is aimlessly browsing through their feeds unless the material is compelling. People are three times more probable to tweets that include visual components such as a video, photo, infographic, or GIF, according to Twitter’s internal analytics.
Make the Most of Live Videos
Brands that want to engage their consumers are increasingly turning to live videos. In fact, according to a Livestream poll, 80% of viewers prefer viewing live videos from brands to reading their blogs. Furthermore, 67 per cent of consumers who saw live videos are more likely to buy tickets to a comparable event after seeing a live video. A live video should thus be an important element of your marketing mix if you want to boost your social media marketing efforts. To boost audience engagement, live broadcast brand events, interviews, behind-the-scenes, and other content.
Create Your Brand’s Story
The way you present your brand has a significant influence on how people perceive it. For the success of their brand promotion, well-known companies have turned to excellent storytelling. Stories are usually helpful in establishing an emotional bond between your brand and your target audience. Aside from what you say and how you say it, the medium through which your brand tells its narrative is crucial. Social media is a powerful tool for sharing your brand’s storey and connecting with customers.
The ability to communicate directly to consumers and followers is a unique feature of social media marketing for small businesses. Rather than asking for a sale right once, you may establish connections over time. More than 44% of internet users use social media to conduct brand research. Learning who you are as a brand and what you stand for is a part of that process. It’s a good idea to respond to individuals who engage with your organic content or advertisements. This aids in the formation of trust and a devoted following. You rise in the social algorithms as followers share and like your material, gaining new, free exposure.
Connect with other entrepreneurs and influencers in your niche
Do you believe your company is too tiny to deal with influencers? For creating brand trust, micro-and nano-influencers with as little as 1,000 devoted followers can be successful. Furthermore, they are frequently well within the price range of lesser companies. Lively collaborated with influencers to market their bralettes and skincare products, even those with a small focused following. The company discovered that ad creative from influencers promoted on their profiles had a 75 per cent better conversion rate and a 50 per cent greater return on ad expenditure using analytics-based testing.
Focus on quality over quantity
The sheer amount of social media marketing choices available to small businesses might be overwhelming—but you don’t have to do everything. It’s more vital to provide high-quality content on a few critical channels than to be present on every network. Above all, make sure your social media updates are useful. There is no incentive for people to follow you if all you do is pitch and sell. It’s important to remember that social media marketing is all about creating relationships. Be a human being. Be truthful. Produce high-quality material. This is crucial, and you can’t get away with it. You won’t be able to accomplish everything, and there’s no point to try. Reach out to your target audience where they already spend their time online.