This Karnataka-based startup produces ethanol from sugarcane as an alternative to petrol, benefiting over 5 lakh farmers.

TruAlt Bioenergy, established in 2022 by the globally renowned business conglomerate, The MRN Group, has quickly risen to become one of the most coveted bioenergy companies worldwide. 

With a strong focus on sustainability and a cleaner planet, TruAlt Bioenergy is dedicated to ensuring a sustainable future for generations to come.

The bioenergy industry has witnessed remarkable growth over the years, and TruAlt Bioenergy has successfully established itself as Asia’s largest producer of ethanol. 

Vijay Nirani, the Founder and Managing Director of TruAlt Bioenergy, brings a wealth of experience and expertise to the company. Born and raised in a middle-class family and educated at James Cook University and SP Jain Institute of Management & Research, Vijay Nirani has a background in accounting, business management, and global family-managed business. 

His passion for sustainable energy and commitment to empowering farmers led him to establish TruAlt Bioenergy.

TruAlt Bioenergy manufactures ethanol and allied products using sugarcane and its by-products as the raw material. Their state-of-the-art distillery units boast a combined capacity of over 2.5 million litres per day. The range of products includes ethanol from cane juice, rectified spirit, heavy molasses, liquid CO2, extra neutral alcohol, solid CO2, molecular-grade ethanol, and hand sanitisers.

TruAlt Bioenergy embarked on its journey with a vision to create a sustainable future while empowering farmers. From day one, the company prioritized the farmer community by establishing TruAlt Bioenergy dispensing station franchises, providing additional income opportunities for farmers. 

The company’s commitment to farmers is evident through remunerating them beyond the stipulated Fair and Remunerative Price (FRP) for their sugarcane.

To further support farmers, TruAlt Bioenergy retrofitted their tractors with CNG kits, effectively reducing transportation costs by more than half. As a result, 5 lakh farmer families now directly depend on TruAlt Bioenergy for their livelihood, creating a strengthened local economy and a cyclical economic system.

Building the brand involved strategic efforts to promote the benefits of ethanol as a clean and renewable energy source. TruAlt Bioenergy focused on educating consumers and stakeholders about the positive environmental impact of ethanol and its wide range of applications.

The company faced challenges along the way, including the need to establish a robust supply chain and overcome scepticism surrounding bioenergy. 

However, through innovation, strategic partnerships, and a steadfast commitment to their mission, TruAlt Bioenergy has successfully solidified its position as a market leader.

TruAlt Bioenergy boasts a highly skilled and dedicated team of 70,000 people across the country that share the vision of a sustainable future. The team comprises experts in bioenergy production, agriculture, research and development, marketing, and business operations. 

TruAlt Bioenergy’s business model revolves around manufacturing ethanol and allied products using sugarcane and its by-products. The company operates its state-of-the-art distillery units to achieve high production capacity. 

A fully bootstrapped firm, TruAlt Bioenergy generates revenue through the sale of ethanol and its various derivatives. With a production capacity of 500 million litres of ethanol per year, the company has established a strong revenue stream. 

The revenue is further enhanced by the sales of other products, including rectified spirits, liquid CO2, extra-neutral alcohol, and hand sanitisers.

TruAlt Bioenergy’s mission is to create a sustainable future by producing clean and renewable energy. The company aims to empower farmers, strengthen local economies, and reduce carbon emissions through the production and promotion of ethanol and allied products. 

TruAlt Bioenergy envisions a world where green energy is the norm, benefiting both the environment and society.

In conversation with Startup Pedia, Vijay Nirani, Founder and Managing Director of TruAlt Bioenergy, expresses his thoughts and says, Our belief in a sustainable future and our commitment to empowering farmers drive us every day. We are dedicated to creating a cleaner planet and ensuring that green and clean energy becomes the norm. TruAlt Bioenergy will continue to lead the way in bioenergy production and make a significant impact on our nation’s journey towards a sustainable future.”

Looking ahead, TruAlt Bioenergy plans to further expand its production capacity and market presence. The company aims to explore new avenues for growth, invest in research and development to enhance product offerings and forge strategic partnerships to accelerate its mission of achieving a cleaner and greener planet.