This Gurgaon-Based Jewellery Brand Turns Brass From Automobiles, Construction Equipment Scrap and Musical Instruments into Designer Jewellery
Vivek Ramabhadran founded Aulerth, a contemporary jewellery brand which repurposes brass to reduce the carbon footprint. The Gurgaon-based jewellery brand started its operations in 2021. According to Vivek, being luxurious is more about being considerate of others and the environment than embracing excess. Consumers today, in his opinion, no longer primarily value appearance when it […]